Sarah on the Grid · Media Kit
Credentials
& coverage
Sarah Kaye is an F1 journalist, content creator and on-camera presenter who makes the sport easy to follow. Contributor to Motorsport Network. Nominee, Racer Creator Awards 2025: Best Emerging Creator.
Audience
Who’s watching
- Total views since starting in March 2025
- 25M+
- Total followers
- 80K+
- Total impressions (last 30 days)
- 2.1M+
Selected work
Watch my work
Interview
In conversation with Susie Wolff
An interview with the F1 Academy Managing Director.
Watch the Susie Wolff interview on InstagramF1 explainer
Making F1 easy to follow
A short-form explainer for fans getting to know the sport.
Watch the F1 explainer on InstagramBrand partners
Trusted by brands
on and off the track
Brand work
Atlassian & Williams
Campaigns with Atlassian and Williams around the Austin and Las Vegas race weekends in 2025.
Watch the Atlassian brand work on InstagramBrand work
IBM & Ferrari
Brand content with IBM focused on the Ferrari app.
Watch the IBM brand work on InstagramBrands I’ve worked with
- Apple TV+
- Williams Racing
- Tommy Hilfiger
- OpenAI
- Cadillac F1
- Jack Daniel’s
- Elemis
- F1 Academy
- IBM
- Puma
- Quadrant
- PenFed Credit Union
- Ford
- Disney
- Motorsport Network
- Jim Beam
- LN4
- BP
- Oliver Peoples
- Xtreme Xperience
- Atlassian
- SunGod
Credentials & access
On the ground,
across the world
Race weekend coverage across F1, F1 Academy, Formula E and the Porsche Carrera Cup, in the US, Canada and the UK.
Accredited media
-
2026
F1 Miami Grand Prix
FIA credentialed · Miami Gardens, FL
-
2026
F1 Canadian Grand Prix
FIA credentialed · Montreal, QC
-
2026
F1 Academy
F1 Academy media · Montreal and Austin race weekends, Silverstone testing
-
2026
StreamTV Show
Media access · Denver, CO
-
2026
PEAK Conference
Media access · Las Vegas, NV
-
2026
Autosport Awards and Business Exchange
Media access and editorial coverage · Birmingham, UK
-
2025
F1 United States Grand Prix
Media access · Austin, TX
Brand & VIP access
-
2026
F1 United States Grand Prix
Paddock and Paddock Club with Puma and IBM · Austin, TX
-
2026
Porsche Carrera Cup North America
Race coverage with PenFed Credit Union · Austin, TX
-
2026
Formula E London E-Prix
FIA VIP guest · Season finale, covering for @sarahonthegrid
-
2025
F1 Las Vegas Grand Prix
Paddock Club with Atlassian · F1 Academy media
Speaking, podcasts & editorial
-
Panel
Quadrant Women in Motorsport panel
Panelist and moderator · Austin, TX, 2026
-
Podcast
The Fast and the Curious
Episode co-host
-
Podcast
Hold the Pass, Turn 14 and Paddock 43
Guest
-
Feature
The Commercial Table and The Grand Prix Life
Interviewed and featured
-
Editorial
Motorsport Network
Contributor · F1 race weekends, event build-up and 2026 regulation reporting
Interviews
Notable
interviews
Mohammed Ben Sulayem
FIA
Rui Marques
FIA
Gary Connelly
FIA
Isack Hadjar
Red Bull Racing
Katharina Nowak
F1 Crypto.com Miami Grand Prix
David Croft
Sky Sports F1
Greg James
BBC Radio
Andrea Stella
McLaren F1
Cassidy Trowriss
Cadillac F1 Team
Susie Wolff
F1 Academy
Payton Westcott
F1 Academy
Doriane Pin
F1 Academy
Work together
Let’s bring F1
to your audience
Available for brand campaigns, on-camera presenting, interviews, event hosting, panels and speaking.
For partnerships, press or credential inquiries, share a little about your project and timing.